It is alleged that the company uses aggressive methods to push more expensive products, shipping, and bills for products that were not ordered. They also face the allegation of misleading advertising. Five counts were filed in the Superior Court of Essex County.
Since 2012, the Division of Consumer Affairs received more than 340 complaints about Telebrands and its business methods.
Attorney General John Hoffman stated, "As demonstrated by its alleged actions, Telebrands cannot be trusted to do right by its customers or to even honor its own 2001 pledge to follow our consumer protection laws. We are bringing this action to end the abusive business practices that Telebrands allegedly is inflicting upon consumers."
Violations of the NJ Consumer Fraud Act can cause treble damages. That means if someone has a monetary damage of $100.00, they will receive three times that amount. They can also receive attorney compensation as well.
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